Tom W Dixon, Wokingham, UK
I am a Senior Product Manager and Digital Platform Lead with 15 years of experience owning complex digital ecosystems. I have worked across global and European organisations in automotive, resources, healthcare, and consumer sectors. In each of these roles, strategy, engineering, and commercial delivery have all sat within my remit.
I specialise in environments where the platform is underperforming, the operating model is unclear, or the delivery has stalled. I bring structure, commercial rigour, and a clear point of view on what needs to change and why.
At Honda, I led the European digital platform across 18 markets for two years, managing onshore, nearshore, and offshore development teams across multiple agencies. At Fortescue, I rebuilt the delivery operating model, cut the backlog by 77%, and secured a significant increase in backend development capacity within six weeks of joining.
Throughout my career I have led and line managed cross-functional teams, including delivery managers, developers, designers, and marketing professionals, and worked with large On-Shore, Near-Shore and Off-Shore structured delivery teams. I am comfortable operating as both an individual contributor and a people manager, adapting to the structure the organisation needs.
At Abbott, I led CRM and eCommerce strategy across UK and Ireland, designing and delivering a new cross-business CRM programme that improved subscription performance by 27%. At 3M, I led integrated marketing operations across EMEA, introducing SLA-driven processes and governance frameworks that improved delivery consistency across regional teams.
Earlier, at Direct Wines, I led marketing and CRM across Laithwaites, Averys, and British Airways Wine Flyer, growing Averys to profitability for the first time in three years and delivering 150% year-on-year digital growth.
My qualifications include SAFe POPM, PSPO I and II, and a Postgraduate Diploma in Direct and Digital Marketing. I have previously held Chartered Marketer status via the CIM. I am based in Wokingham, UK.
Platform Ecosystem
How the platforms connect.
Core CMS/DXP platforms at the centre, with the connected marketing, data, and delivery tooling built around them at Fortescue, Honda, and Abbott. Select a platform for details.
Core platforms
Connected platforms
Delivery & operations
Experience
Global Digital Product Lead
Oct 2025 to Apr 2026
Led global digital product ecosystem across Web, DAM, and EDM platforms. Rebuilt operating model, resolved inherited agency overspend, reduced backlog by 77%, and delivered a Salesforce Data Cloud integration in 15 days across multiple regions.
European Digital Platform Section Manager
Jun 2023 to Jun 2025
Led European digital platform across 18 markets covering Automobiles, Motorcycles, and Power. Full ownership of product vision, backlog, budget, Agile delivery, and agency management including global onshore, nearshore, and offshore teams.
Brand Manager CRM and Ecommerce, Diabetes Care Division
Jul 2022 to Feb 2023
Led CRM and eCommerce strategy across UK and Ireland. Designed and delivered a new cross-business CRM programme for Type 2 patients, improving subscriptions by 27%. Supported the launch of a pan-European Adobe Experience Manager platform.
EMEA Integrated Experience Marketer, Healthcare Business Group
Nov 2021 to Jul 2022
Led integrated marketing operations across EMEA including webinar automation, localisation, and digital workflow design. Introduced SLA-driven processes and delivered onboarding to 100+ stakeholders within 40 days.
Senior CRM Manager to Head of Marketing
Apr 2012 to Sep 2021
Nine years across Laithwaites, Averys, Sunday Times Wine Club, and British Airways Wine Flyer. Grew Averys to profitability for the first time in three years. Delivered record H2 sales across Laithwaites. Reduced forecast variance from 10% to 1%.
Qualifications
SAFe POPM
Certified SAFe 6 Product Owner / Product Manager
Scaled Agile Inc
PSPO I and II
Advanced Professional Scrum Product Owner
Scrum.org
CMktr
Chartered Marketer (previously held)
Chartered Institute of Marketing
PG Dip
Distinction in Direct and Digital Marketing
IDM
BA Hons 2:1
Marketing
Southampton Solent University
Where I have worked
Across the UK and beyond.
Click each pin for role details.